Hospitality · Technology · Transformation

Complex operations.Strikingly clear.

Dirk Van Gompel helps hospitality businesses simplify operations, connect technology and turn complex change into practical progress.

Start a conversation
Scroll to explore

Expertise

Making hospitality work better—behind the scenes and on the floor.

01

Operations & strategy

Sharper processes, clearer ownership and decisions that survive contact with daily operations.

02

Technology & systems

Choosing, connecting and improving the platforms that run hotels, restaurants and growing teams.

03

Transformation & delivery

Turning ambitious plans into practical change—from first diagnosis to a working result.

The approach

No theatre.
No shelfware.
Just useful change.

Start with the real operation. Find the friction. Bring the right people and systems together. Then leave behind something simpler, stronger and genuinely usable.

  1. 01See the whole picture

    Business, guest, team and technology—never in isolation.

  2. 02Make it understandable

    Translate complexity into priorities people can act on.

  3. 03Make it happen

    Stay close to execution until the change works in real life.

About

Built by an operator, not an observer.

Surgery For Zebra offers hands-on support to hospitality businesses that want to work smarter, open stronger and turn complex plans into practical results.

Led by Dirk Van Gompel, it combines operational experience, technological fluency and a bias for getting things done. Every business has its own pattern—the work starts by understanding it, then improving what matters with focus and precision.

Dirk was part of YUST from the very beginning, helping shape and scale its operations, technology and guest experience. Alongside YUST, he has supported other hospitality brands—optimising established operations and helping pre-opening teams turn ambitious plans into places that work from day one, in Belgium and abroad.